You save your company from answering basic questions when you provide the information on your site. A website stops you from answering questions like, “What time do you close?” or “What specials do you have today?” dozens of times a day. When you invest in building a website, you create an opportunity to provide all the essential information in one place. You post information like: Hours of operation Specials Products/services Prices Location Company background Contact information Take a second to think: How many people call your business related to the information above? If you find most inquiries surround these topics, you need a website for your business. A website lets you provide essential information to your audience fast, which creates more time for you to focus your energy on running your business and answering more complex questions.
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People use your website to engage with your business If you’re still asking the question, “Do I need a website for my business?” here’s another excellent reason to invest in building a website: Engagement. Engagement plays a critical role in turning leads into life-long customers. Over 63% of consumers use a company’s website to engage with the brand. In this digitally-run world, you must create a robust online presence to engage prospects and get them to become customers. Without a website, you’re missing these critical moments where you can turn leads into conversions. An informative and visually-appealing website goes a long way in helping your business attract prospects, delight them, and turn them into clients for your company.
People want to do more than buy products online Many business owners ask themselves, “Do I need a website for my business?” and respond with “I don’t sell my products online, so there’s no point.” We’re here to squash that myth. A website isn’t just for ecommerce businesses — it’s for everyone. You don’t need to sell products online to have a website. Even if you sell products that are too big to plop into a virtual shopping cart, like construction equipment or building materials, a site still benefits your business. A website will attract prospects to your company. Why? People want to do more than buy products online. There are three main types of search queries on Google: Informational: Users conducting searches to learn about specific subjects or topics. Navigational: Users looking for a specific page or website. Transactional: Users searching with the intent to purchase products. Want to guess which type of search query is most popular on Google? It’s informational.People conduct dozens of searches every day, looking for information.
Whether it’s asking a simple question like “How old is Betty White?” or something more in-depth like “How to build my credit score,” people conduct queries looking for information. Even if you don’t provide products online, you provide information. Whether it’s information about your business or content on topics in your industry, you have an excellent opportunity to educate your audience. When people feel informed, they’re more likely to convert. Since you provided the helpful information they needed, they’re more likely to choose your business when it comes time to convert because they trust you. Again, you don’t need to be an ecommerce business to have a website online. When created properly, a site will benefit any company by providing prospects with helpful information, which can grow brand awareness, trust, and more. People see you with your competition Do you know who isn’t asking the question, “Do I need a website for my business?” Your competitors — because they already have one. If you want to remain competitive, you need a website. Your competition is one of the most important reasons to have a site.
Without a website for your business, people who search online will find and visit your competitor’s company instead. Did you know that 50% of users visit a store within a day of conducting a local search? That means, if you don’t have a website, these users are visiting your competitors instead. You’re missing an opportunity to attract new leads and drive them to your business. If you want to remain in competition with your competitors, you must invest in building a website for your business. It will help you establish an online presence among competing companies and drive more leads to your organization instead of the competition. How to make a website for your small-to-midsize business If you’re asking, “Do I need a website for my business?” and now answering “Yes,” it’s time to get started on building your business’s dream website. Check out these three quick tips for creating your dream website:
Squarespace TemplatesChoose who’s going to develop it First, decide who will make your website. You have three options: Do it yourself Hire a freelancer Partner with a web design company So, which option is best for your business? That’s up to you to decide! If you’re looking to save money, you can build your website yourself. If you don’t have experience with web design, don’t put the pressure on yourself to try and create a website. It will cause you more stress trying to find the right design and add the correct elements to your site than if you hire a web design company. In the case that you don’t do it yourself, you can hire a freelance web designer.
The biggest problem with freelancers is that you typically hire them for one-time needs, like building your design or updating your design. That means you still need someone to monitor your site for errors after the design is up, which comes at an extra cost to your business. If you want ongoing help with your website, a web design agency may fit your needs best. A web design agency will help you build a custom website unique to your business and help you monitor your design to ensure everything operates correctly. A potential downside of web design companies, however, is overpaying for services. If you hire a web design agency, you need to be proactive by researching web design costs and creating a realistic budget for your company. By setting a budget, you’ll know which web design companies will work well with your business. Additionally, a good web design company will offer transparent pricing and only provide you with the services you need, like . The right web design company will also respect your budget and deliver a website unique to your business.